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This year 2009 has marked a significant change in trend for advertising as it’s the 1staccustomed advertising strategies to Online Marketing. A recent report from the Internet Advertising Bureau stated that spending on internet ads grew in the 1st quarter of 2009 by 4.6 percent to hit 1.7bn, whereas advertising on television dropped to 1.6 billion from last years 1.9bn for the same period. The same report mentioned the reasons for this move are faster broadband speeds, more sophisticated online techniques and people just largely spending more time on the web these days. Modern businesses have needed to significantly restructure their marketing budgets to follow the consumers online. More measurable and accountable methods are also a superb reason for selecting an Online Marketing campaign especially in today’s challenging marketplace. TV advertising is not the only Accustomed method to be hit by thismove to Online Marketing; classified adverts in print have also been falling, whilst their online equivalents have increased by 10 percent.

As already stated the companies are purely following their potential audience in this. As more and more people have faster broadband access to the internet and are becoming increasingly more trusting in the online purchase scenario, so the advertising budgets must follow. The online demographic is also shifting, with the average sixteen to twenty four year old spending 29% of their media time on the internet. The other factor that is so appealing to modern businesses is the measurability of Online Marketing. It’s so easy to keep track of exactly what results your advertising budget is achieving online as opposed to television or print media advertising. This move to more web advertising is also improving the digital technology industry as it promotes development and innovation. The trade advertising body for television advertisers Thinkbox feels there is still room for both, stating that web advertising is much more potent when linked together with a good television advertising campaign.

So who are the winners in this scenario? Well although a lot of the marketing budgets are now being spent on pay per click search methods, in which the search giant Google dominates, there is also a trend for the small to medium business turning to a honourable search engine optimization company to help them attain a presence on the web. The key to being successful is making sure that optimum Search Engine Placementis achieved. With this in mind it is crucial to choose a business that only uses ethical Online Marketing methods. This may at first sound rather daunting as there are lots of SEO companies out there on the web. Steer clear of any that say they can guarantee page 1 Search Engine Placement almost overnight as all of the ethical methods are very intensive and take time and effort to effectuate. Also take a look at their own website, find out what keywords were used and check where they themselves appear, if they can’t optimise their own website they won’t be able to do it for yours.