The Brave New World Of Web-Marketing Presents An Abundance Of Exciting New Recourses For Future Advertising.
Online Marketing is an project known by several terms some of these include Internet marketing, marketing, web-marketing, or e-Marketing and is essentially the marketing of items or services over the Internet.
The advent of the www has brought the ability to stream media to an enormous global audience but also more importantly it has brought the concept of interactivity. This has created new methods of Online Marketing, with instant responses now a real possibility. Online Marketing is broad in scope and ties in many inter related fields such as e-mail, and wireless media and also management of digital customer data and electronic customer relationship management systems.
Search engine optimisation companies are but one aspect of this customer engagement cycle. It is the mission of the Website Optimization Company to improve the volume and/or quality of traffic to a web site from search engine via the organic or unpaid results. The net effect of this is to improve the clients Search Engine Placement when a search engine user types in specific key words. Sites which come earlier in the results, preferably on page one, will receive a higher proportion of the customer traffic and therefore have higher revenues as a consequence. So the Website Optimization Company is tasked with building up a client’s web presence. The first part of improving the clients Search Engine Placement is referred to as on page optimisation and involves optimising the client’s web site by changing the HTML and content to best suit the purposes of the search engine. This can include increasing the relevance of particular keywords and removing any barriers the search engine may encounter when indexing the site. Improving Search Engine Placement is a multi facetedundertaking encompassing both web site designs, such as menus, content management systems, images, videos, shopping carts, but also a continuous process whereby large quantities of articles are released in support of the central website.
This method often called article marketing is a facet of advertising in which the Website Optimization Company generates a stream of articles about the specific industry or product/service of the client. These articles are then sent out widely across the www to various blogs and article banks and published in the market place. Well written and unique articles released for open distribution and placed on targeted web sites have the capacity to drive customers to the client’s site via the links or, more importantly, improve the clients Search Engine Placement for a particular phrase or keyword.
Historically, article marketing has been employed since the advent of mass print. Local businesses would give free content to newspapers and in exchange the paper would release the contact details of the author. With the saturation of ecommerce the method has been transferred to the online domain as well. In the same way as the traditional forms of print media, Online Marketing has two purposes, firstly, giving publishers with what amounts to free content, secondly, supplying advertisers with free advertising.
Websites known as article directories serve as a deposit of these articles. The authors can publish there articles freely because the directory owner inserts advertising on every article page and generates money from the revenue stream produced via the adverting. The article directory will in time, gradually increase its popularity with the search engines as the number of articles increases.