Is Higher Use Of Twitter Search A Concern for Those Focusing On Promotion Via Traditional Search Engines?
New figures produced recently show that 800 million search queries are made on Twitter every day. Is this something to be concerned|worried about for an organization that targets is search based promotion on conventional search engines? After all, searches made on Twitter are beyond the compass of search engine optimisation tools. However it is the type of search request that makes a difference, and search optimization can still be of value to your organization.
The organization with the most to gain from this rising quantity of search queries is Twitter itself, as the company places sponsored responses at the top of its results pages. The rising quantity of search queries is thus attracting more paid advertising and helping to finance the service. Nevertheless, Twitter must appreciate that sponsored results on its search listings must be prone to the same problem as paid references on conventional search engines in that most intending consumers deliberately ignore sponsored results and trust the organic search engine positioning instead.
There are two other considerations from this rising quantity of search queries. Twitter as a service has become more unstable, unable to cope with the higher demands on it. The second matter, and more important for a commercial organization, is the nature of the searches being performed. The majority of search queries on Twitter are now for news of some form. It appears that Twitter is changing from being a social network to becoming an additional source of news.
Much has been written by commentators in search marketing about the requirement to use the social networks, but with Twitter changing its direction and Facebook losing active users, then keeping your organization’s domain well optimised for the conventional search engines is still worthwhile and the social networks not as significant as some would suggest. The conventional search engines are still developing but the underlying nature of search does not. When a potential customer is thinking looking for some product or service, there is always a trend to go back to the trusted especially when the description for the action has become so ingrained in everyday speech that someone will “Google it”. Employing a dedicated search optimization agency to enhance the organic search engine positioning of the pages of your website will still be cost effective and have its long term benefits.
The basic physical modifications that can arise from a primary search engine optimisation examination will lead to a better experience for any site visitor whether he comes from a gateway in a social network or directly from a search platform. There are still many intending consumers for whom the search engine home page is their home page of choice, and will still use search queries even for sites for which they are regular visitors, so maintaining a good organic positioning for your pages using search optimization tools continues to pay dividends.
While the quantity of search queries made on Twitter continue to rise, it is obvious that most of these searches are for news sources. For an organization supplying good, attaining a higher search engine positioning for your pages on aconventional search engine results page remains vital. search engine optimisation continues to be a vital promotional tool.