Achieve Top Ranking

Over the past 12 years, all sorts of myths and misunderstandings have materialized about how search engines work. Some stem from back when search engines were relatively new, when webmasters were needed to submit information about their sites and pages, and a bot would basically crawl through and index the information given to them. Such techniques were open to manipulation from dishonest developers looking to raise traffic no matter what, and search engines became desperate of an overhaul. This article intends to shed a little light on how search engines work these days, and how Online Marketing is influenced by this.

If a Search Engine Optimization Company wants a payment from you for search engine submission, then run a mile. Search engine submission is the oldest form of search engine ‘optimisation,’ and it’s also the most ineffective. Search engines have widely stated that they hardly use the URL submission listings anymore, regardless of the pages still being there. They recommend that the best way is to obtain links from other sites. This process exposes the search engine to your website more naturally.

Meta tags – once judged the most significant part of on-page optimisation. Now, it’s still important, but not quite somuch. Just the title tag and meta description tag are important. The use of the keywords meta tag by the engines is now undecided. The key search engines, including Yahoo, claim that they use it only for content discovery, and not for placement, due to the volume of spam. Still, it’s most likely advisable including the meta tag, as it only takes a short while to do so.

Some SEOs will have you believe that keyword concentration on a page is used by search engine algorithms, and should be a main focus of your Online Marketing strategy. It has been established that this is not the case, and keyword spam is more likely to gain the wrath of the search engine, and result in your website being penalised. It’s much better to use your keywords wisely, and keep your site readable to visitors.

Search engine spam – manipulating search engines to achieve a high Search Engine Placement is a widespread activity on the web, and once upon a time it was a quick way to a short termreturn. However, it’s becoming increasingly complicated, and for numerous reasons.

One reason being that search enginesappreciate their users hate spam, and so enhanced spam control means more contented searchers. Who will be tempted go back and use the service again and again. Many feel that one of Googles greatest advantages over competitors has been their capability to control and remove spam more efficiently than any of their main rivals. For this reason, anyone caught abusing the system will face strict penalties, which can include having your website being completely removed from the search engines index. Of course, this means that, anyone who is unaware your site is there, won’t be able to come across. The effects could be quite harmful to your business. So it’s well worth upholding ethical practises, and make sure any Search Engine Optimisation Company that you do decide to work with follow the correct procedures.

SEO Is getting the #1 ranking for your website at particular keywords-targeted in major search engine.

Actually there are 3 critical steps we should do in the SEO :

1. Like any business, you need to identify your audience (your target market). Not just are you setting your Busby SEO Test Contest website’s goals and profiling your audience, at this stage you are also scouting your competition and evaluating what you need to do in order to ‘dominate’ this particular sector.

2. You obtain steps to get your website rank as high as possible in the search engines for those keywords that this audience is most likely to use. This involves things you do to the site itself (if you are creating a new website then you should ensure that it is search engine friendly from the ground up). It moreover includes off-site activities which are all geared towards the process of having other Busby SEO Test Contest websites link to yours.

3. You continually track your website’s progress in the search engines and make adjustments to your SEO tactic as necessary.

Determine How Search Engines Work in fact

It goes without saying that if you want to rank #1 for your target keywords, you need to know how search engines work. This means that you must not just know what factors search engines use in ranking websites, but also how they ‘read’ web pages and ‘index’ them (This topic is discussed in detail in the next chapter).

Search engines have evolved considerably in the last few years, and continue to update their ranking algorithms periodically. So apart from learning how search engines work right now, it will also pay if you:

• comprehend what each search engine is trying to achieve when ranking websites
• How you can path changes in search engine algorithms

How we can keep updated on the latest changes in the search engine world

The most important thing about SEO is that an ‘out-of-the-box’ formula for achieving top rankings will not work as well as a customized, one-on-one strategy for every project.

Yes, a cookie-cutter approach will work – but it won’t be as useful as a custom-made battle plan for your website. The general principles will always apply to your website, but there’s a significant component of analysis, drawing results and then determining what to do in light of those conclusions.

At the final of the day, it is YOUR SEO plan. You will decide what to focus on, you will be the one doing competitive analysis and evaluating how difficult or easy it will be for your website to rank for particular keywords.

Every website has different targets – these goals will in turn determine what sort of keywords you will be targeting, what the composition of your audience will be, the competitiveness of your target market and your willingness to spend money / put in the time and effort.

Search Engine Optimization (or, if you want to be strictly correct, Search Marketing) is not a ‘get rich quick’ scheme nor is it about being paid short-term, temporary results at the risk of getting your website penalized by the search engines.

Just to make things clear, this is not an ethical concern for me – as far as I am concerned (you might think differently), search engines provide a service, and their guidelines are not ‘the law’, they are just generalized statements on what works best.

Those statements are a little misleading and do not give a comprehend picture of what it takes to rank for keywords in the search engine result pages (SERPs).

Though, putting your website at risk by actively pursuing optimization policies that openly abuse search engine policies and are detectable by search engines is foolishness.

For myself (once again, you are entitled to your opinion) I think there are far better ways to dominate the SERPs without resorting to tricks or anything that will get your website penalized from Google or MSN or Yahoo.

So that is one aspect of thinking long term – if you are doing SEO for short term gains, in major cases it is not SEO but tricks to take advantages of a search engine’s limitations.

Get free traffic for your sites - this is possible.