Achieve Top Ranking

SEO Is getting the #1 ranking for your website at particular keywords-targeted in major search engine.

Actually there are 3 critical steps we should do in the SEO :

1. Like any business, you need to identify your audience (your target market). Not just are you setting your Busby SEO Test Contest website’s goals and profiling your audience, at this stage you are also scouting your competition and evaluating what you need to do in order to ‘dominate’ this particular sector.

2. You obtain steps to get your website rank as high as possible in the search engines for those keywords that this audience is most likely to use. This involves things you do to the site itself (if you are creating a new website then you should ensure that it is search engine friendly from the ground up). It moreover includes off-site activities which are all geared towards the process of having other Busby SEO Test Contest websites link to yours.

3. You continually track your website’s progress in the search engines and make adjustments to your SEO tactic as necessary.

Determine How Search Engines Work in fact

It goes without saying that if you want to rank #1 for your target keywords, you need to know how search engines work. This means that you must not just know what factors search engines use in ranking websites, but also how they ‘read’ web pages and ‘index’ them (This topic is discussed in detail in the next chapter).

Search engines have evolved considerably in the last few years, and continue to update their ranking algorithms periodically. So apart from learning how search engines work right now, it will also pay if you:

• comprehend what each search engine is trying to achieve when ranking websites
• How you can path changes in search engine algorithms

How we can keep updated on the latest changes in the search engine world

The most important thing about SEO is that an ‘out-of-the-box’ formula for achieving top rankings will not work as well as a customized, one-on-one strategy for every project.

Yes, a cookie-cutter approach will work – but it won’t be as useful as a custom-made battle plan for your website. The general principles will always apply to your website, but there’s a significant component of analysis, drawing results and then determining what to do in light of those conclusions.

At the final of the day, it is YOUR SEO plan. You will decide what to focus on, you will be the one doing competitive analysis and evaluating how difficult or easy it will be for your website to rank for particular keywords.

Every website has different targets – these goals will in turn determine what sort of keywords you will be targeting, what the composition of your audience will be, the competitiveness of your target market and your willingness to spend money / put in the time and effort.

Search Engine Optimization (or, if you want to be strictly correct, Search Marketing) is not a ‘get rich quick’ scheme nor is it about being paid short-term, temporary results at the risk of getting your website penalized by the search engines.

Just to make things clear, this is not an ethical concern for me – as far as I am concerned (you might think differently), search engines provide a service, and their guidelines are not ‘the law’, they are just generalized statements on what works best.

Those statements are a little misleading and do not give a comprehend picture of what it takes to rank for keywords in the search engine result pages (SERPs).

Though, putting your website at risk by actively pursuing optimization policies that openly abuse search engine policies and are detectable by search engines is foolishness.

For myself (once again, you are entitled to your opinion) I think there are far better ways to dominate the SERPs without resorting to tricks or anything that will get your website penalized from Google or MSN or Yahoo.

So that is one aspect of thinking long term – if you are doing SEO for short term gains, in major cases it is not SEO but tricks to take advantages of a search engine’s limitations.

Get free traffic for your sites - this is possible.

SEO - Understanding Tips
SEO is the process of driving targeted web site traffic from search engines to a website. Learning this method is not possible without understanding how search engines work. And when I talk about

Understanding search engines, I am specifically talking about:

• How search engines index Busby SEO Test Contest websites
• How search engines rank websites
• Why search engines adjust their ranking algorithms
• How (and when) search engines update their ranking algorithms

Points 1 and 2 are relatively easy to grasp (even if #2 is the main reason SEO is such a thriving industry). There is plenty of misinformation, but if you have the right sources, practice SEO yourself and learn to separate the wheat from the chaff, you will have a pretty good idea of how search engines rank websites (the next chapter gets stuck into ranking factors in detail).

Points 3 and 4 give SEOs a lot of grief, mostly because:

Changes in the ranking algorithms can make site rankings to change, and there is the possibility of your website losing its high rankings.

Not knowing when search engines update their algorithms (at least until you start seeing significant changes or someone in the forums notices it) means webmasters never recognize when their rankings could be negatively impacted by a search engine.

The randomness of search engines (SE) means that if traffic from search engines is your only source of traffic, and your websites are your only source of income, your livelihood hinges on the whims of Google.

That is a very scary thought, and is the primary cause for much of the ‘panicking’ you see (or will see) in SEO forums every time SE updates are discussed.

Do not place all your bets on one mode of income. If your traffic is primarily from search engines, spread and get traffic from forums and other websites, as well as building a regular readership. If your income is primarily from running AdSense ads on your websites, diversify into affiliate marketing, creating your own products, etc.

And if all your bets are hinged on your online earnings, diversify further and think about making money offline as well.

Smart money-making principles transcend industries and the offline / online divide. Once again:

Do NOT place all your bets on one website, one mode of traffic, one mode of income, or one source of income. spread.

The second important thing to note is this:

If you recognize what the search engines want, it is easy to plan ahead and shape your SEO campaign as such that each ‘update’ in fact benefits your Busby SEO Test site rankings.

Think about that for a second – usually, search engine algorithms are a time when webmasters mess upabout to find out whether their sites have lost their #1 rankings or not.

What if you could set up a system that allowed your sites’ search engine rankings to improve every time Google or Yahoo did an algorithm update?

That is going to be a recurring theme throughout this book, and that is one of the main targets that I have set out to achieve here.

So how do search engines work really?

The Search Engine ‘Index’

While it is important to know how a search engine ‘reads’ websites and stores them in its ‘index’, it is even more important (or more relevant) to know how to get included in it.

There is only one ‘serious’ way to get included into search engines, and it is this:

Obtain links from other websites to point to your website.

Submitting to search engine inclusion forms, using software that ‘guarantees’ to get your website included in search engines, paying spammers who present to get your website indexed in 100+ search engines…

All of that is a waste of time. Avoid any such schemes like the plague, and steer clear of ‘search engine submission forms’.

Why?

Because getting indexed by search engines is a easy IF you know how to do it.

But how do I get links?

There are several ways to easily get links for free pointing to your website (and if you are willing to pay, more power to you) and you can regularly have your website (or at least your site’s front page) indexed in Google in 2-4 days of launch.

Get free traffic - legally and effectively.